Will the investment in content land a company more sales and loyal customers?
The 11 years-old company reached branding Holy Grail, attracting hoards of passionate and loyal customers, who are willing evangelizers.
And while it is of course important to know your most valuable and loyal customers, it is significantly more vital and essential to know who they are in the first place.
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That seems sensible: despite lots of bad press, and a share price far below even the most pessimistic expectations a year or so ago, the Sienese bank still boasts a strong brand and loyal customers.
In the aforementioned article Curiosity May Have Killed The Cat But Complacency Will Kill The Marketer I made reference to the fact that far too may marketers do not who their most valuable and loyal customers are.
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And loyal customers are return customers.
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But the case has provoked a surge of interest in the strict style codes of the store and its loyal customers.
Branded firms enjoy fatter margins (15% or more) and more loyal customers.
And those loyal customers are much more profitable over the long run than if you have to keep bringing in new ones to replace the dis-satisfied ones who fired you.
Haters will point you to new products, services and business models that your loyal and expert customers would never consider.
As tools like Facebook and Twitter are becoming part of our everyday lives, retailers know that word spreads like wildfire, and keeping their loyal customers happy is a must.
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In another era, Honda would have simply toughed it out, resting on its laurels and hoping its loyal customers would come around, maybe throwing on an incentive or two.
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These feature-and-function freaks are all loyal customers of Apple and Oracle and SAP and Taleo and Harley-Davidson and Boeing and Mattel and Avon and SAS and Deere and ten thousand other brands.
With RNKD, customers get recognition and special deals for being loyal customers.
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These companies are more welcome in their communities and their customers are more satisfied and loyal.
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As a result, it now finds itself trying to win back former customers and convince existing customers to remain loyal to the brand.
This is a way to reward loyal customers and encourage them to make another visit.
They get it, their employees get it, and so do their loyal customers.
This very young company, founded in 1999, but now owned by Amazon, has in excess of 24 million loyal customers and sales that exceed one billion dollars.
Each of these competitors may be willing to bid high enough, not necessarily to keep streaming profitable but to help attract and keep the customers loyal to its primary business.
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Calpino argues that when we constantly look to our most loyal customers and fans for feedback and insights, we miss the opportunity to hear about the glaring gaps in our performance.
The less you appear self-interested, the more loyal your customers and employees will be.
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Bitcoin, Inc. would have a radically new technology, thousands of loyal customers, and a growing community of other venture-backed startups building products and services on top of the infrastructure it provided.
To reach these customers, brands such as BestBuy, Target and Walgreens are partnering with RedLaser to deliver offers and information to these less loyal customers as soon as they enter their stores.
And many of the hype artists were the big old enterprise companies, struggling to stay in the game, and hang on to their loyal customers, until they can come up with a competitive response to the newcomers.
"We really felt that this was an opportune time to introduce our Mini Blizzard to all of our loyal customers, and of course people can come in more often and enjoy their favorite Blizzard flavor, " Peters says.
Identifying the real drivers of loyalty is an interesting exercise for marketers because once you know what they are it becomes difficult not to understand how one brand ends up more loyal customers (and sales and profits) than another.
Well, truthfully, probably poised to sell tens of millions more iPhones, delighting both its loyal base and many new customers, especially in countries where smartphone penetration is lower than the U.S. In general, iPhone users download more apps and use them more than Android users.
And like Amazon, eToys offered it had added features to keep its customers loyal, like reminders of birthdays and favourite toys.
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