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Earlyman is focused on consumer brands and service firms, specializing in branding, positioning and marketing.
FORBES: Robert R. Matheson - Brand Architect - Archive
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Reckitt puts its success down to management, marketing and the positioning of its brands.
ECONOMIST: Consumer goods in the recession
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Did Sainz cross a professional line by positioning and marketing herself as babe-sports-reporter.
FORBES: All Eyes On Ines Sainz Sexual Harassment Controversy
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But now in its third year of ownership by Geely of China, the surviving Scandinavian auto brand is counting on a new marketing campaign and more confident positioning to spark an American revival in the short term while waiting for a fresher, broader product line to provide long-term prosperity.
FORBES: Unapologetically, Volvo Aims Its New Campaign At True Believers
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The concepts of segmentation, targeting, and positioning have been the marketing mantra for many decades for a reason.
FORBES: Can J.C. Penney Become 'America's Favorite Store?'
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Now it is powering growth by being a pioneer in positioning its brand and services, with movement marketing.
FORBES: The Sexy, Modern And Growing Store Chain - EWC
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In the fourth quarter, the company plans to increase sales of LCD TVs by expanding marketing of CINEMA 3D Smart TVs and enhancing its premium brand positioning with the new Ultra HD TV.
ENGADGET: LG records a 'solid' $138.57 million net profit for Q3, keeps the positive trend going
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If Peter Moore (who runs our marketing) was here, he'd tell you about brand and positioning and image.
ENGADGET: The Engadget & Joystiq Interview: Steve Ballmer, CEO of Microsoft
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In their seminal 1981 book, Positioning: The Battle For Your Mind, Al Ries and Jack Trout articulated a fundamental reality of consumer marketing.
FORBES: Hello More Stringent CAFE Standards, Goodbye Lincoln