So instead of me maybe looking for Farai Chideya of NEWS AND NOTES, I may put Farai Chideya in quotes of NEWS AND NOTES. Or I may leave Farai Chideya as is, and put NEWS AND NOTES in quotes, and the quotation marks make that search a phrase.
But for the average person using web search engines, there's a really easy one that a lot of people still don't do, although the search engines have made their technologies smarter, and that's using quotations marks around two or more key words that you want to search as a phrase.