Baseball players Derrick Jeter and Andruw Jones, football players Marvin Harrison and Terrell Owens, and even boxer AndreWard among many other athetles rep the Jordan Brand.
Kessler, who has two defeats from 44 professional fights and was beaten in his first Super Six encounter on a technical decision after suffering cuts against AndreWard, would face an uphill task to qualify were he to lose to Froch.