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The team at Angry Birds have the mobile formula figured out.
FORBES: How To: Advertising On An Intimate Device
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He is Peter Vesterbacka, chief marketing officer at Rovio Mobile, the Finnish developer behind Angry Birds--the addictive mobile game in which you launch vengeful birds at greedy pigs.
FORBES: Magazine Article
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In addition, Activision, Paramount Pictures, BlackBerry, and Sony Pictures are partnering with Rovio at the launch of the Angry Birds Toons channel.
ENGADGET: Rovio adds TV channel to its games, launches Angry Birds Toons on March 17th
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Angry Birds in the shower, at last.
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It might come as a surprise to non-gamers (me included) that four of the top 10 video games played on tablets are variations of Angry Birds, the addictive warfare between slingshot-propelled, wingless birds that gamers launch at complacent pigs and other critters who are shielded by various obstacles.
FORBES: Fowl Play: Angry Birds Help To Spawn Happy Tablet Gamers
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Now you can play Angry Birds and keep an eye on your playlist at the same time.
ENGADGET: Prototype dual-screened 2-in-1 Android smartpad from Imerj preview
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The Hesserts envision that people will play their game the same way they play Farmville and Angry Birds: sitting at their computer or on their phone with multiple apps open, dipping in occasionally to place a bet.
FORBES: Can DerbyJackpot Be Angry Birds With Betting?
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The same physics-based game mechanics are at play in Bad Piggies that made both Cut the Rope and Angry Birds so popular, and they're just as fun in this time around.
ENGADGET: Angry Birds sequel 'Bad Piggies' launches tomorrow, we go hands-on
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Meanwhile, toy giant Mattel was showing off its Angry Birds Knock On Wood game, which I first spotted last month at the Consumer Electronics Show in Las Vegas.
FORBES: Angry Birds, Happy Toymakers
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Angry Birds has spread, like bird flu, from Helsinki to mobile phones to the Web and at this very moment to the Amazon jungle.
FORBES: Audacious Birds