According to management, this decline was driven primarily by the steady disappearance of subscribers who use AOL search as their home page.
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Microsoft competes with Google, Yahoo and AOL for search advertising business.
For example, last year AOL extended its search partnership with Google in which one of the terms of the deal was to make AOL videos available on YouTube.
For video search, AOL has acquired Singingfish.com and Truveo, video-search engines that search based on metadata--like Google and Yahoo!
Google competes with Microsoft and Yahoo, and AOL in the search advertising market.
In August 2006, AOL released the search records of 650, 000 of its users--the data from a total of 20 million searches-- to the U.S. Department of Justice.
Yahoo, which competes with Google and AOL in the search business, is seeing relatively stable profit margin of 42% since 2008 by our estimates, and we expect the margin to rise slightly over the coming years as Yahoo benefits from its partnership with Microsoft.
It also renewed a partnership with Google to provide search on AOL's sites, while Google will feature AOL content on YouTube.
In 2002, when AOL made Google its search engine, in return for which Google agreed to pay at least a hundred and fifty million dollars annually, Sandberg helped oversee the arrangement.
Feeding off the success of Facebook and other social media, display grew at a rate of 21.3% in 2010, compared with 16.1% growth for search and 15.3% for online advertising as a whole. (Read Google Extends Lead In Search As AOL Creeps Up In Online Video).
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AOL, which currently outsources search to Google, began negotiating a new search deal last week, CEO Tim Armstrong said yesterday at the D8 Conference out in California.
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Just as AOL and Yahoo were only ostensibly search engines, Fox News and MSNBC are only ostensibly news networks.
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But Mr Clayton said the recent row over search data released by AOL showed that identification of users could still be made even without a machine's unique IP address.
She also did business development at Truveo, a video search platform (eventually acquired by AOL).
Cutts cited AOL's information leak in August of last year, in which the company gave the U.S. Department of Justice access to the search terms of 650, 000 AOL users, totaling 20 million Web searches.
Facebook competes with Google, Yahoo, Microsoft, AOL in the text and display advertising market as well as the search advertising market.
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In addition to all the latest breaking movie, music, TV and celebrity news, Nokia subscribers receive access to over 55, 000 SHOUTcast radio stations and free music album streaming via AOL Music, along with Moviefone's on-device movie search and ticketing features.
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The other problem for the new AOL-HuffPo is the rise of social networks as a replacement for search engines.
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In August of last year, AOL gave the U.S. Department of Justice access to the search records of 650, 000 of its users, the data from a total of 20 million searches.
Though both MySpace and AOL have partnered with Google in other deals, they may increasingly see the search giant as a competing publisher.
According to data released from comScore (SCOR), AOL had only 1.5% share of the U.S. core search market in June 2012 compared to 66.8% for Google, 15.6% for Microsoft and 13.0% for Yahoo!
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Time Warner's AOL unit admitted on Monday that it had posted a report on the Internet that showed search terms entered by more than 650, 000 of its subscribers as they browsed for information.
Facebook primarily makes money through online advertising, both display and search advertising, in which it competes with Google, Yahoo, Microsoft and AOL. However, it has started to tap other business lines as well, like distribution of virtual goods in games and applications.
Huffington, since coming aboard, has made it clear the AOL Way is no longer the blueprint, but then her site has long engaged in its own forms of search-baiting and pageview juicing.
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Levick, whose background is in search advertising, has had trouble making inroads into the more lucrative but elusive world of display advertising that AOL needs to survive.
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