But the more I asked around, the more I encountered a pervasive apathy about the contest.
Yet late-night comedy does more than simply induce apathy and dumb down our discourse.
Long-standing large agency relationships are being cast aside, often a victim of their own apathy.
Candidates are becoming shriller and less bland as they confront increasing apathy among the voters.
Dr Miller and his colleagues think they have the explanation for this immunological apathy.
While Facebook has previously lamented voter apathy, it did little to force users to vote.
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In our view, however, there is a more compelling explanation for the apparent apathy on this issue.
Thus, voter apathy and cynicism have pervaded the official campaign period, which kicked off on March 28.
In truth though it could still be a question of trust which is driving voter apathy and disengagement.
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But their transition from apathy to aggression was observed by aid workers among the recovering hungry of Europe.
So why was the prevailing match-day emotion that hung over Cardiff after the 29-25 Springboks defeat simply apathy?
In the realm of personal finance, passive apathy is often one of the greatest risks you can take.
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Deputy Prime Minister Nick Clegg said a general apathy towards politics was to blame for the low turnout.
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Ron Livingston stars as a software engineer who drifts through his day in a state of agitated apathy.
In fact, the principal problem facing the two major parties in the congressional elections of 1998 was voter apathy.
It is when companies react to unanticipated sales slumps or consumer apathy by adding additional promotions that profits dwindle.
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There has been extraordinary public support for (or apathy about) the licence fee.
In an election being fought against the forces of apathy the need for a few female faces is obvious.
Downing Street has already rebutted media reports of public apathy towards the celebrations.
The way teenagers and laid-off adults behave are similar, especially the apathy, confusion, and anger over feeling like an outcast.
In the years since, several notable exceptions notwithstanding, I have seen brand teams increasingly mired in fear, apathy and bureaucracy.
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Simultaneously their effort will decrease the apathy of the 71% of youth that do not believe their voices are heard.
And therein lies the first key step to starting a successful advertising agency from scratch: fighting your own nagging apathy.
But in a speech earlier this month, the new Policing Minister Damian Green hinted at government concern about voter apathy.
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For Egyptians to shake their mood of tired apathy, Mr Mubarak needs to do more than this tentative first step.
New Labour had promised a new type of politics, but seems to be greeted by more of the old apathy.
One day apathy was mirrored on their faces while on the next a whole nation looked hopefully into the future.
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Byzantine DRM breeds apathy rather than excitement, and excitement is the best way to sell games in any sort of market.
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Fear may push people to action, but this approach is not sustainable and ultimately leads to either burnout or extreme apathy.
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These are both, doubtless, worthy subjects, but these Thursday afternoon debates are regularly falling victim to galloping apathy, and collapsing early.
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