But the more I asked around, the more I encountered a pervasive apathy about the contest.
Yet late-night comedy does more than simply induce apathy and dumb down our discourse.
General ANTHONY ZINNI (Former Commander, U.S. Central Command): They need either fear, apathy or sympathy.
Long-standing large agency relationships are being cast aside, often a victim of their own apathy.
But the official apathy, or bias as some might say, seems to cut across party lines.
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EVE's democracy suffers from the same problem seen in the real world: voter apathy.
Candidates are becoming shriller and less bland as they confront increasing apathy among the voters.
Dr Miller and his colleagues think they have the explanation for this immunological apathy.
While Facebook has previously lamented voter apathy, it did little to force users to vote.
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In our view, however, there is a more compelling explanation for the apparent apathy on this issue.
Thus, voter apathy and cynicism have pervaded the official campaign period, which kicked off on March 28.
In truth though it could still be a question of trust which is driving voter apathy and disengagement.
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But their transition from apathy to aggression was observed by aid workers among the recovering hungry of Europe.
So why was the prevailing match-day emotion that hung over Cardiff after the 29-25 Springboks defeat simply apathy?
In the realm of personal finance, passive apathy is often one of the greatest risks you can take.
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Deputy Prime Minister Nick Clegg said a general apathy towards politics was to blame for the low turnout.
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The corruption apart, the second term of the Congress-led government has also been marked by apathy and incompetence.
Ron Livingston stars as a software engineer who drifts through his day in a state of agitated apathy.
In fact, the principal problem facing the two major parties in the congressional elections of 1998 was voter apathy.
It is when companies react to unanticipated sales slumps or consumer apathy by adding additional promotions that profits dwindle.
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There has been extraordinary public support for (or apathy about) the licence fee.
Lies rule the day in America because truth has fallen victim to apathy.
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In an election being fought against the forces of apathy the need for a few female faces is obvious.
Downing Street has already rebutted media reports of public apathy towards the celebrations.
This matters in a country where decades of paternalistic rule have bred apathy.
Voter turnout was barely 50% and the run-up to the election was marked by voter apathy and claims of fraud.
The way teenagers and laid-off adults behave are similar, especially the apathy, confusion, and anger over feeling like an outcast.
In the years since, several notable exceptions notwithstanding, I have seen brand teams increasingly mired in fear, apathy and bureaucracy.
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Pam Giddy, director of Charter 88, says apathy and cynicism are the "wrong words" to describe disenchantment with the politics.
Simultaneously their effort will decrease the apathy of the 71% of youth that do not believe their voices are heard.
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