Since it sprouted from the ground in 1995--everyone knows the apocryphalstory of founder Pierre Omidyar and his girlfriend's Pez dispensers (see p. 50)--the company has hidden behind a sort of cyberscreen.
Consider that this other story recently went viral throughout the Chinese blogosphere: an (as far as I can tell, apocryphal) account of the teaching of the Cinderella fairy tale in a Chinese first-grade classroom.