The company is launching an app (just approved by Apple) that lets shoppers bring its 74, 000 diamond database anywhere.

FORBES: Diamonds, Diamonds Everywhere

Customers can also preview the app in real-time on their iPad, a time-saving feature to ensurean accurate look and feel, and update their Single Edition apps at no additional cost after they have been submitted to (and approved by) the Apple App store.

ENGADGET: Adobe Digital Publishing Suite Single Edition gets cozy with Creative Cloud, code deficient designers rejoice

Apps must be approved by Apple before they appear in its App Store, and the minimum time frame for Apple to review and approve an app is about 10 days, said videogame designer and theorist Ian Bogost, professor of interactive computing at the Georgia Institute of Technology.

CNN: NRA draws heat over its new shooting game

Apple released a statement today confirming this, but here's where it gets interesting: the company says that "the developer of this application added inappropriate content directly from their server after the application had been approved and distributed" -- in other words, the guy pulled a bait-and-switch on Apple by serving different content to his app after it had been approved using more PG-rated content.

ENGADGET: Apple behind removal of Hottest Girls iPhone app after all

Set to be approved by Apple on February 8th, the new encrypted data transfer app enables peer-to-peer encryption of any digital data text, images, audio, video, and even zipped data files all from a tablet or smartphone with a built-in burn feature.

FORBES: Pressure Increases On Silent Circle To Release Application Source Code