Why not make them apparent instead of burying the product under ad agency production values?

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TripAdvisor was even investigated by the Advertising Standards Agency (ASA) in September 2011 following growing criticism of its apparent failure to monitor fake comments posted on its website.

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The agency's director-general, Mohamed ElBaradei, professes himself encouraged by the apparent change of heart.

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But the news agency Reuters says it has seen a draft SNC communique being discussed in Cairo which demonstrates an apparent softening in the group's stance.

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