That language sounds a lot like the language that appears in the fundraising campaign, and it shows what I think is a less than serious appeal to fear rather than reason.

FORBES: Fear and the Killer Robots Meme

Sadly, if this appeal continues to go unheeded, we fear the already horrific level of suffering will become even worse.

CNN: U.N. agencies: Stop the suffering in Syria

The big aid agencies are gearing up for an appeal, but fear it will be hard to raise money until there is evidence that people are starving to death.

ECONOMIST: Among other troubles, Yemen faces a creeping famine

Because it is only an advisory body, the fear was that companies would appeal to the law if their takeover plans were blocked, tying up matters in the courts for years.

BBC: Takeover Panel under fire

So the response of the coalition parties is an appeal to Britain's historic successes, and deployment of the fear factor (the use of negative campaigning against Lib Dems was a lesson learned from this year's referendum on voting reform).

BBC: What price the Union?

The Court of Appeal heard that the scam was motivated by Michael's fear of sitting the test due to his literacy problems.

BBC: Stokes brothers faked driving test sentences cut