So the first Apple TV boxes couldn't tap the millions of new YouTube clips posted each month--in contrast, Apple's new iPhone made YouTube a special opening-screen feature.
Build quality was on par with other similar devices in the same price range ( Roku boxes and Apple TVs) -- no complaints here.
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The announcement parallels a move Apple made in 2010 from Intel processors to its own ARM-based A4 smartphone processor for its line of Apple TV set top boxes.
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Blu-ray players, video game consoles and cheap boxes from Apple, Roku, Netgear and others allow consumers to expand their video options while integrated networking provides gateways to content from smartphones, tablets and PCs.
By urging the industry to develop common standards for the application of streaming video and audio in wireless internet applications and television set-top boxes, Apple stands to at least hold its ground if the playing field is leveled.
Customers can watch live TV on Apple iOS devices, Roku boxes, and soon Android-powered devices.
Industry experts say Washington has the potential to boost its apple harvest to 130 million boxes annually, about 35% more than the harvests the state reported as recently as a decade ago.
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Distinctive white boxes labeled "iMac" and bearing the Apple logo were stacked 10 deep alongside 20 pallets of identical unmarked brown boxes roughly stacked 10 deep and four abreast.
Thus, Mr Jobs hopes, Apple's growing but seamlessly integrated range of products, from entry-level stuff for kids to pricey boxes for professional designers or musicians, should make Apple the most revered brand in the digital home and in consumer electronics.
The plain brown boxes could contain almost anything, of course: Apple's mysterious new tablet computers, new Apple notebooks, even a product for one of Quanta's other customers.
Now OS X is at the heart of Jobs' plan to eat up market share in the computer business--and extend Apple's reach deep into everything from set-top boxes to mobile phones.
Or the boxes could be bursting with dozens of the stylish cartons Apple wraps around its iPhones.
But a more interesting question is this: when (if ever) will Apple make the leap from producing niche-market set-top boxes to producing LCD televisions?
The reports of whether Apple had integrated a Trusted Computing countermeasures into their Intel dev kit boxes (and OS X for x86, as well) have been firing back and forth we heard last week from Open for Business that someone on the developer end firmly denied Apple's DRM implementation, while another Apple Developer Connection member confirmed its existence to Cnet.
Plenty of companies do sell rival boxes to deliver online video to the TV: Cisco, Google, Apple, TiVo, Sony, Roku.
Generic cable boxes lack a view to the Web, and Web-centric set-tops from Apple and Google lack a view to cable.
The injunction they call for would have Apple take down all "Tiger" references from its web site, advertisements, all promotional materials, boxes, manuals, and software, as well as issue a press release that basically says "we're very sorry we ever even thought of using the word 'Tiger' to describe our operating system, " and that the press do the same.
Close behind is Microsoft's Media Player, with 38%, then QuickTime, with a distant 14% share. (Apple disagrees that its share is so low.) That, despite such gimmicks as a Disney promotion on boxes of Frosted Cheerios cereal giving away QuickTime software.
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