Back then it was called AppleLink, a project commissioned by Apple Computer and a company called Quantum Computer Services to connect Apple II and Macintosh computers.
Back in 2002, everyone considered Apple a computer company and the analysts who followed it also covered IBM, HP, Dell, etc.
Most analysts back at the beginning of 2000s considered Apple a computer company and included it in the same silo as HP, Dell, and IBM.
Apple Computer is one company taking advantage of the consumer appetite for brand-name electronics.
To reflect his ambition to transform Apple from a computer maker into a consumer electronics company, Jobs announced a name change from Apple Computer Inc. to simply Apple Inc. in January 2007after introducing the iPhone.
FORBES: Apple Says Greatest Tribute To Steve Jobs Is 'Dreaming Up' New Products
Investors should keep in mind: Apple is not a computer company, nor a phone company, nor a tablet company.
Apple, the computer and music company, has already done the research for me.
FORBES: What 'Hung' And iTunes Teach About Nick Bilton's "Me Economy"
Apple proves the point that a computer company can become a high-mobility company.
At the time, Jobs had left Apple and was running a small computer company, NeXT Computer, that targeted the education market.
Apple thought of itself as a computer company and almost failed.
No company other than Apple Computer (NASDAQ: AAPL) has grasped the art of WOM and buzz campaigns that have certainly contributed to its phenomenal success.
And while Apple got its start as a computer company, Jobs has slowly shifted the company into consumer electronics, with the iPod displacing Sony's Walkman as the world's favorite personal music machine.
Steve Jobs --who was heavily influenced by the counterculture attitudes of the late 1960s and early '70s--has been said to have admitted that the computer company was named Apple in partial tribute to the Beatles.
There was one contingent that wanted Apple to be more of a business computer company.
Apple, Jobs' secretive computer and gadget company, has been quietly positioning millions of units of a mysterious new product--almost certainly the new iPhone--in key markets since March.
Not content to raise the pressure on Dell, Hewlett-Packard and Gateway in the computer market, Apple also tweaked software company Microsoft, rolling out new editions of its iLife and iWork desktop software packages.
The company supplies components for Apple Computer's iMac, a hot seller in the U.S. But Bernard Tan of Merrill Lynch has downgraded NatSteel's short-term rating to neutral, although he still has a long-term buy on it.
On June 29, 2007, the company formerly known as Apple Computer introduced its combination of a pocket computer and a phone, a move that would do for the mobile phone what the iPod had done for the MP3 player.
Had Apple stuck to its guns as strictly a computer company, duking it out with its traditional competitors, its outlook would have been mediocre at best.
Employees at computer, phone and software company Apple (nasdaq: AAPL - news - people ) have filed a patent to place solar cells on portable devices, Trade the News reported Monday.
Mr. Wisniewski suggested this might be due to the type of decision maker within a company liable to have an Apple computer rather than a PC: "Executives and VPs are more likely to have Macs, " he said.
Computer networking company Cisco Systems was suing Apple, saying it had the right to the name that Apple had put on its new cell phone.
Apple Corps , the Beatles' music company, said it would appeal a judge's ruling to allow Apple Computer to continue displaying its multi-coloured logo on its iTunes digital music site.
The Apple 1 was the first computer built by the California technology company.
CNN: Vintage tech 'firsts,' including Apple 1, up for auction
Thus far the only computer company to successfully branch into phones is Apple.
Rossman, a former Apple Computer executive who also headed the failed pen-based company Eo, owns 3.5 million Phone.com shares.
In case you missed the point about Apple 's new product breadth, the company has dropped "Computer" from its name.
In 1992 we published a cover story on NeXT Computer, the company started by Jobs after his departure from Apple.
She found some captive customers: the employees of NeXT, the computer company Mr. Jobs started after being pushed out of Apple.
WSJ: Laurene Powell Jobs, Widow of Steve Jobs, Goes Public to Promote Dream Act
Despite the marketing blitzes and massive investments from companies including Apple, Microsoft, Hewlett-Packard and your cable company, the computer will not become the heart of the home entertainment center.
应用推荐