However, he did signal there would be one further element at the end of the film: a version of Apple's first Think Different television advert.

BBC: Aaron Sorkin reveals Steve Jobs film plot

Or as those Apple ads would a quarter of a century later say, to think different.

BBC: The business of David Bowie

Specifically, what I think will be different about the rumoured to be coming Apple iPhone 5S. Or whatever Apple are going to call it.

FORBES: My Testable Prediction About What Will Be Different About Apple's iPhone 5S

In dozens of interviews with former Apple employees, analysts and experts, I learned that Steve Jobs does "think different" from the vast majority of business leaders.

FORBES: Magazine Article

For that reason, I doubt that anyone who is a true Apple fanatic, who has drunk the rainbow Kool-Aid and who thrills at the very words "Think Different, " will believe a word I have to say.

FORBES: Apple R.I.P.