There are all manner of business models that can work for TV content, and an actual Apple style App Store environment is the best way to test them all.

FORBES: Apple Predictions 2013: AppleTV, iTV And TV App Store

We spoke firsthand with Kessler following his interview, and he affirmed that there's no 30 percent revenue cut to worry about with Apple TV like there is for conventional apps on the App Store.

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