Unstructured customer conversation content is very difficult to map to enterprise transaction and master data management systems, which form the core of enterprise business applicationsoftware.
This kind of myopic thinking is one of the biggest challenges for IT companies that reap a large share of their revenues from services application development and maintenance, infrastructure management and validation software.
Asana is used for a wide variety of applications, such as project management, software bug tracking, human resources application tracking or a light-weight CRM system.
This "application lifecycle management"--or ALM--approach reflects the ways in which software has entered more parts of the company over the past decade, and how non-IT managers must also take on software-project responsibilities.