To help create the future for the new JCP company, ceo Ron Johnson and the rest of the new management team have dug into the JC Penney archives.

FORBES: New JCP Company Goes Back To Origins To Find Its Future

Bernie Ecclestone, the billionaire president and CEO of Formula One Management, offered unprecedented access to the sport's enormous archives.

WSJ: Ayrton Senna | Aggression With Lucidity | By Richard B. Woodward