We weren't quite sure, honestly, but after spending some brief time with both Archos' Platinum 97 and 80, it's easy to understand why Archos went with that look -- the two Android tablets are beautiful, simple, and sleek.
ENGADGET: Hands-on with Archos' two iPad lookalike tablets, the Archos Platinum 97 and 80
Archos' Platinum line of tablets already got the hands-on treatment from us earlier this week, but today we stopped by Archos' CES 2013 booth one more time to take a look at the similarly named Titanium line.
Conspicuously missing from the specs ARCHOS provided was crucial details on their capacitive screen.
FORBES: [Updated] The ARCHOS GamePad: 7" Android ICS tablet with a built-in controller
Instead, we see companies such as Archos taking portable video players and co-opting PIM functionality.
They will have a new line of Archos products to replace the current models.
It's refreshing that Archos presents this productivity tool as an integral part of the device.
ENGADGET: Archos 101 XS review: a tablet that puts the keyboard center stage
Archos' approach of using a hard drive may turn out to be an interesting advantage in a small-product niche.
What to make of two Archos-branded tablets that look almost exactly like Apple's ubiquitous iPad and iPad Mini?
ENGADGET: Hands-on with Archos' two iPad lookalike tablets, the Archos Platinum 97 and 80
Certified by Google, ARCHOS Gen10 tablets include full access to Google PlayTM, including DRM support for downloading books, music and movies.
ENGADGET: Archos announces 101 XS tablet with built-in keyboard dock, arriving in November for $400
The ARCHOS Gen10 XS series has an assortment of designed accessories including a Speaker Dock, Docking Station and protective carrying Pouches.
ENGADGET: Archos announces 101 XS tablet with built-in keyboard dock, arriving in November for $400
The critically acclaimed Archos video player app offers an uncompromised multimedia experience.
ENGADGET: Archos Video Player app comes to all recent Android devices
Archos says it used more stainless steel on this device than on previous tablets, and it does feel sturdier than last year's G9.
ENGADGET: Archos 101 XS review: a tablet that puts the keyboard center stage
While Archos has long held dreams of expanding into smartphones, we've seen it run into its fair share of roadblocks along the way.
Archos first announced its TV Connect ahead of CES 2013, which detailed a two-device approach to bringing the Android experience to televisions.
Henri Crohas, ARCHOS Founder and CEO, says that the company decided to build their GamePad tablet as soon as Android 4.0 was on the market.
FORBES: [Updated] The ARCHOS GamePad: 7" Android ICS tablet with a built-in controller
The Archos 101 XS has a 1, 280 x 800 display, and the absence of IPS technology tells you it's not anything to get excited about.
ENGADGET: Archos 101 XS review: a tablet that puts the keyboard center stage
Either way, it's probably best that you don't think of the new Gmini 400 from Archos as a personal video player in the first place.
In September, Archos plans to offer a camera module for an additional price, which will convert the unit into a digital camera and video recorder.
As far as full-on reviews go, we put the Archos 101 XS, Motorola Photon Q 4G LTE and Acer Aspire V5 through their paces.
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The ARCHOS TV connect turns any HDTV into an Android powered smart TV providing the full Android ecosystem with a specially designed TV Touch remote.
ENGADGET: Archos reveals Android-powered TV Connect, puts Play store on your big screen
The Archos G9 Android-based tablet computers contain Momentus Thin (7 mm thick) hard disk drives from Seagate Technology rather than flash memory for long term storage.
They will support Archos branded products and would like to support PC, but there are content management issues, which requires them to be very very careful.
That would make it more competitive with the iPod and compelling competition for portable media players from Microsoft partners Samsung, Creative and iRiver, as well as Thomson and Archos.
Also decidedly un-high end: Archos didn't hold back with the branding here: the device's name is engraved on the front, while the company's name is stamped across the back.
ENGADGET: Archos 101 XS review: a tablet that puts the keyboard center stage
We know, Archos already makes fairly cheap tablets, but believe it or not, the company's going after an even cheaper segment with its new Arnova 8 and 10.
ENGADGET: Archos Arnova 8 and 10 tablets hit the bargain bin (video)
Powered by an unskinned version of Android 4.0 Ice Cream Sandwich, ARCHOS Gen10 tablets deliver a pure AndroidTM experience and will be upgradable to Android's next OS, Android 4.1 or Jelly Bean.
ENGADGET: Archos announces 101 XS tablet with built-in keyboard dock, arriving in November for $400
After all, there's Archos' 11.6-inch 116 Platinum or Toshiba's 13-inch Excite 13, but if you're prepared to wait a while, Panasonic's forthcoming 20-inch 4K tablet and Viewsonic's rumored 22-inch unit.
"When Android 4.0, Ice Cream Sandwich, was first released they included game controller support within the framework and that is when we decided to build the GamePad, " says Henri Crohas, ARCHOS Founder and CEO.
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