It is to avoid such oversight that companies usually leave room for the price to rise in their own Kabuki-dance negotiations to show it was an arms-length transaction.
In short, our team values are meant to reflect what a buyer would be willing to pay in an arms-length transaction and our operating income measures are meant to indicate how much cash is generated.
For business sports brands, I first calculated how much the branded enterprise would fetch in an arms-length transaction, and then subtracted the average enterprise value of what similar businesses the same size have been sold for, or are being valued.