• It was found to elevate arousal 63% of the time, compared with 13% for a placebo.

    FORBES: Health

  • This new kind of human addictive arousal traps users into an expanded present hedonistic time zone.

    CNN: SHARE THIS

  • Both sex and fighting are correlated with SNS activity as both are instantiations of arousal.

    FORBES: Is War A Side Effect of the Male Libido?

  • Less extreme cases of arousal addiction may go unnoticed or be diagnosed as an attention or mood disorder.

    CNN: SHARE THIS

  • Testosterone goes down for some women after the delivery, and breast-feeding releases the hormone prolactin, which inhibits arousal.

    CNN: New moms and the post-baby sex slump

  • Topping the list of what autistic people would like to see get more attention are sensory issues and sensory arousal.

    FORBES: What Do Autistic People Want From Science?

  • PT-141 (short for Palatin Technologies) works very differently: It interacts with melanocortin receptors in the brain, nerves involved in sexual arousal.

    FORBES: A novel way, perhaps, to treat sexual dysfunction.

  • Other companies focus more specifically on the brain connection to arousal disorder.

    FORBES: Health

  • So do high arousal positive emotions: awe, excitement, and amusement or humor.

    FORBES: The Secret Behind Why Things Catch On

  • PT-141 (short for Palatin Technologies) works very differently: It interacts with melanocortin receptors in the brain, nerves involved in everything from regulating appetite to sexual arousal.

    FORBES: Who Needs Coppertone?

  • This "hyper-arousal" worked for McEnroe in his early career but against him towards the end, when he was unable to control it, says Mr Mahoney.

    BBC: Why are tennis players so badly behaved?

  • Neubauer calls her situation "conditioned arousal, " which, he says, is common.

    CNN: How to solve 9 sleep problems

  • These varied from taking money found in a lost wallet, via eating a family's dead dog to avoid starvation, to using a kitten for sexual arousal.

    ECONOMIST: Soaping away your outer dirt may lead to inner evil

  • The Yerkes Dodson curve (shown above), developed by two psychologists in the early 20th century, demonstrates the relationship between stress, or chronic arousal, and performance.

    FORBES: The Thrill of the Cliff

  • On November 30, the Tampa Bay Times published a story about Gretchen Molannen, a 39-year old woman who had a rare sexual disorder known as 'persistent genital arousal.

    CNN: Nurse death sparks outrage, casts glare on 'shock jocks'

  • The book was shown in a published study of 45 women to significantly increase sexual desire, arousal, satisfaction and overall sexual functioning in those who followed the book's program.

    CNN: Are you too tired for sex?

  • Some players like Roger Federer display little emotion on the outside, because all individuals have different levels of optimum arousal, and players like him know how to get there.

    BBC: Why are tennis players so badly behaved?

  • "We started to look into the brain to see what was happening and found that during those periods of arousal, the 'habit' regions in the brain were activated, " Sinha says.

    CNN: Stress may be causing your cravings

  • Those treatments sometimes included the use of a "penile plethysmograph" that gauged the responses of each person's genitals to sexually explicit pictures displayed to determine his sexual arousal patterns, the court said.

    WSJ: NY court denies officials immunity in prison case

  • "Music can alter emotional and physiological arousal much like a pharmacological stimulant or sedative, " says Dr. Karageorghis, who has worked as a consultant psychologist to music and sports-equipment companies and for Olympic athletes.

    WSJ: Optimal Music for the Gym

  • To test this, they asked 90 women to participate in a random study involving three groups: (1) a sexual arousal group, (2) a non-sexual arousal group, and (3) a neutral group (aka, control group).

    FORBES: New Study Explains Why We Overlook the Unsexy Parts of Sex

  • The compound may help desire and arousal disorders in postmenopausal women, perhaps by stimulating estrogen receptors at sites in the body, including the brain, says Michael Diamond, an obstetrician and gynecologist at Wayne State University.

    FORBES: Quest for Desire

  • The notion that moderate anxiety can be beneficial goes back at least to 1908, when Harvard psychologists Robert Yerkes and John Dodson posited that arousal (as they called it) enhances performance but only to a point.

    WSJ: Anxiety Can Bring Out the Best

  • Last year the company did a blind test (all took both the placebo and PT-141) on women without sexual dysfunction and claims that 75% of those who took the drug displayed much stronger sexual arousal than from the dummy pill.

    FORBES: A novel way, perhaps, to treat sexual dysfunction.

  • But sometimes the feelings of arousal and excitement that come from members of the same sex, even from casual sexual encounters, may feel more like "risk taking, " and don't prompt a person to embrace a new sexual identity, Wyatt said.

    CNN: Coming out late in life complex but not unusual

  • Last year, on a hunch, the company did a blind test (all took both the placebo and PT-141) on women without sexual dysfunction and claims that 75% of those who took the drug displayed much stronger sexual arousal than from the dummy pill alone.

    FORBES: Who Needs Coppertone?

  • Palatin Technologies, in partnership with King Pharmaceuticals, is in middle-stage trials (Phase II of a total of three) to research another nasal-sprayed chemical, PT-141, which stimulates the hypothalamus' melanocortin receptors, which are responsible for hunger and may have a more potent arousal effect.

    FORBES: Health

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