Because we as business decision-makers can make a difference, and because it's the right thing to do.

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Women business leaders have differentiated themselves as strong decision-makers.

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Costanza Castelnuovo-Tedesco, SAP's vice president of global advertising and branding, says the company turned to mobile marketing as a way of reaching its target audience of C-level execs and "senior business decision makers, " who are early adopters of technology and are frequently on the road.

FORBES: CMO Network