In what Forrester defines as the Age of the Customer, these principles become even more important, as business and consumer customers have greater access to information than ever, which increases their perplexity around what constitute the right choices, at the right prices regarding the purchases they need or want to make.

FORBES: Segmenting Marketing Leaders For Peer Support

Such companies must understand how intrinsically Western business principles, such as employee empowerment, translate to different Asian cultures steeped in distinct traditions and entrenched business practices.

CNN: Paths to Top Service

The Republican frontrunner remains Mitt Romney, who promises to apply business principles while portraying the presidency as a CEO.

FORBES: Cut Spending By Returning To Founding Principles Of Federalism

It turned out to be partly a self-help book, partly a management manual, and partly a treatise on the principles of natural selection as they apply to business.

NEWYORKER: Mastering the Machine

The professionals promoting CSR as a valuable business tool are very much interested in profit, but profit based upon principles.

FORBES: An Open Letter to the Journal: Why CSR Is Good For Shareholders and Society

First of all, for the sake of your career or your business and even as an individual, are you doing things that fully stand for the principles you represent?

FORBES: How Much Is The Internet Really Telling Your Boss?