We chose to engage our customer base and employees as an important strategicobjective in order to create a more sustainable program that would be embraced by the Chase community long-term.
The competing interests are clear: Fiat wants to pay as little as possible to pick up the rest of Chrysler and complete the strategicobjective of combining them that Marchionne had in mind when he worked with the U.S. government and the UAW to rescue the company in 2009.
Road pricing should be seen as making a key contribution to encourage motorists to trade out within an overall strategicobjective of traffic reduction.