But they also get so much praise for doing things that ordinary people just do look at the gooey rapture over seeing the Yankees assemble as a team in the back of Rivera's news conference, as if it was some grand act, and not basic, expected human courtesy for a teammate.

WSJ: Jason Gay: The Lesson of Mariano Rivera

Olive created it as the World Bible Society of America in 1979, and first drew attention with a book predicting the rapture of the faithful on the Jewish New Year, 1988.

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