On the school's website, President Jongin Kim described the school's mission as spiritually based.

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The locals revere him for setting up the school, but he is not distracted by the praise and comes across as a man on a mission.

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Still, it should serve as a reminder to all college presidents that sports, while a small part of the university mission as a whole, are a huge factor in shaping the public image of a school and dominate media attention.

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He talked a lot about his "sacrifice and suffering", words reminiscent of the Christian concepts he imbibed as a child in a Catholic mission school.

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The mission also has partnered the school with universities in Denmark, Germany and Switzerland as well as the Canadian Space Agency.

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