If you're really searching for novelty, if that's the true path you're taking to business value creation, then asking for your customers' opinions and desires is not the way to go.

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He actually handed out sheets of paper to all the other guests, asking them for their notes and opinions.

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Although careful thought was clearly given to upgrading brands and building beautiful in-store boutiques, far less attention has been paid to soliciting the opinions of customers or asking employees for their ideas.

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The consequences of believing you are an imposter are many, including not speaking up and voicing opinions, not promoting yourself, not asking for raises, not exhibiting the type of behavior associated with leadership.

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