The study, by David Wooten, an assistant professor of marketing at the University of Michigan's Stephen M.

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Campbell assistant professor of marketing at the Wharton School of the University of Pennsylvania, delivers more than a few fresh, compelling gems.

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David Dubois is an assistant professor of marketing at HEC Paris.

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Joshi, an assistant professor of marketing at Robert H.

WSJ: Merchants Push Sales Through Social Media

David Dubois is Assistant Professor of Marketing at INSEAD.

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Shoppers are likely to abandon a line that might take between one and 10 minutes to get through after the first two or three minutes if they feel it isn't moving sufficiently fast enough for them, says Narayan Janakiraman, an assistant professor of marketing at Eller College of Management at the University of Arizona.

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Henry DeVries, the former head of an Ad Age 500 agency, is on the marketing faculty and is the assistant dean of continuing education at the University of California San Diego.

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Another potential downside is that disgruntled buyers could also quickly blast their dissatisfaction to their network of friends, adds Michael Trusov, an assistant marketing professor at Robert H.

WSJ: Merchants Push Sales Through Social Media

From 2001 to 2008 she rose from assistant to the director to her current role as senior director of marketing.

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