It uses that data for customer service, quality assurance and devising what features will show up in the next generation of games.

WSJ: How Big Data Is Changing the Whole Equation for Business

For service providers and consumers, the Certification Program offers increased assurance that NFC Forum-certified products are interoperable with NFC Forum-certified devices.

ENGADGET: NFC certification program announced just in time for Android 2.3 Gingerbread launch on Monday?