HarperCollins sells e-books to libraries at prices comparable to those it charges consumers, but each e-book can only be lent out 26 times until the library has to buy another copy.

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Because of the price structures discussed above, they can get away comparable quality at reasonable prices while still making a profit.

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In theory, these systems would provide easy Internet access to homes, at speeds and prices comparable to that of cable or digital subscriber line connections.

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Additionally, Motorola is also competing with a rising number of Chinese mobile handset vendors like ZTE and Huawei, who are offering comparable quality handsets at cheaper prices.

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Comparable recent spectrum transactions have been at much higher prices per POP (unit of population) than either of these offers represent.

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If prices are comparable, consumers statistically prefer to purchase items at physical locations, as they can see and test products in person.

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