Today, at one fellow swoop, pretty chicken et al, Apple changed the game again.

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At one fell swoop, thought the high-ups, all their troubles would be solved.

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Demanding an increase of 5% or more from taxpayers at one fell swoop would have run the risk of capping under Labour.

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All in all, a surprising set of announcements for Big Red -- in one fell swoop, it's gone from the most locked-down carrier being at least on par with the GSM networks, and potentially even more flexible if these pricing plans actually pan out.

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