For now, her staff carefully clears ice from the holes with a gasoline-powered auger and then pulls out stray chunks with a ladle-like strainer at the beginning of each shift.

WSJ: Fishing Is Just Not the Same Without a Very Cold Brew

But we are at the beginning of an epic shift in cultural norms.

FORBES: Men Choosing Fatherhood Over Careers

We are at the beginning of a Phase Shift in Human Society.

FORBES: The Great Disruption Or The Big Shift?

Instead, some features shift to the advanced form at the beginning of the process, while others stay resolutely primitive until near the end.

ECONOMIST: How new groups of creatures emerge