"I want to tell mayors, county chiefs and heads of big companies: Don't just chase GDP growth, don't chase the biggest profits at the expense of our children and grandchildren, and at the cost of sacrificing our ecological environment, " Chen told Reuters.

CNN: China needs smog-free air in a can

In both cases HP could have entered the the search and big data environment at a cost of tens of millions, not billions.

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He warned about the dangers of consumerism, adding, "if it is growth at any cost the marine environment may be at risk".

BBC: Environment Committee

Chesapeake is looking at natural gas as a potential energy source to fuel its rigs due to the cost benefits and the environment friendly nature of the fuel.

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This is the business model metaphor that most closely fits the future of higher ed: MOOCS like CDs and downloads will enable personal learning opportunities at low cost to a large market, while at the same time universities will provide an environment for a smaller audience of undergraduates to gain wisdom as well as knowledge personally from those who create the knowledge.

FORBES: Who Says Online Courseware Will Cause the Death of Universities?