His adviser had to inform Branagan that his incredible discovery was available at the local supermarket.

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They have been spotted shopping at the local supermarket and queuing with ordinary citizens for health check-ups.

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At some point a year or two ago, the staff at my local Giant supermarket started randomly greeting me and asking if everything was all right, if I had found everything I needed, if there was anything they could do to make my shopping experience more pleasant.

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If you can name the current curling gold medallist, or find a footballer working the till at your local supermarket, I may be converted to your perspective.

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The plan is to add 50 more products each December, and you may well soon see the seal on products at your local supermarket.

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There is a growing belief that to take a look at the prices of everyday items in a local supermarket is to see inflation coming around the corner.

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Baroness Grey-Thompson said at her local supermarket she could not get from a blue badge parking space to the doors - 20m is not that far, she said.

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