Silicon Valley types snickered at the mere mention of the very German software company.

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President Nicolas Sarkozy and Chancellor Angela Merkel had smirked at the mere mention of his name.

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Although she is the girlfriend of a footballer, Christine grimaces at the mere mention of the term WAG.

BBC: Christine Bleakley

At the mere mention of the word bubble, he brandishes a recent magazine article charting job growth in the U.S. over the past five years.

NPR: Real Estate: A Long Suit in Vegas?

Last week, the mere mention of a strike by workers at Codelco Norte, Chile's state-owned mining group and the world's largest producer of copper, caused prices to surge even higher because of fears that supplies would become shorter still.

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People were more excited about a Zelda tech demo (pictured) and the mere mention of a Super Smash Bros. game at E3 two years ago than they have been about anything since.

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