Silicon Valley types snickered at the mere mention of the very German software company.

FORBES: SAP Finds A Message And Messenger

President Nicolas Sarkozy and Chancellor Angela Merkel had smirked at the mere mention of his name.

BBC: Italy: Berlusconi spots his opening

Although she is the girlfriend of a footballer, Christine grimaces at the mere mention of the term WAG.

BBC: Christine Bleakley

At the mere mention of the word bubble, he brandishes a recent magazine article charting job growth in the U.S. over the past five years.

NPR: Real Estate: A Long Suit in Vegas?

As for liberals who blanch at the mere mention of private gun ownership, have they stopped to consider how much gun-animated force will be required to send the alleged wage-depressing illegals home?

FORBES: Sorry USA Today, But the Gang-of-Eight's Immigration Bill Isn't Artful

When my producer sent me that text, I recoiled at even the mere mention of seeing with my own eyes the real life results of what a Bushmaster semi-automatic rifle could do to a 6-year-old body.

CNN: America should see the Newtown carnage

Last week, the mere mention of a strike by workers at Codelco Norte, Chile's state-owned mining group and the world's largest producer of copper, caused prices to surge even higher because of fears that supplies would become shorter still.

ECONOMIST: The magnetism of metals

People were more excited about a Zelda tech demo (pictured) and the mere mention of a Super Smash Bros. game at E3 two years ago than they have been about anything since.

FORBES: The Wii U's Bleak Winter: Why Nintendo Must Take Action