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Once the leader in technological advances, the millennium has attached a certain stigma to the company that has lingered for years.
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The experts say some blame for the way the disaster unfolded must be attached to the cruise ship company's shore-based crisis management team.
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Considering cardboard is a sturdy enough material to be turned into a bike, the company attached instructions to its baby stroller packaging to enable parents to create homely items such as chairs, lamps and birdhouses.
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Last year the company introduced an ozone generator to be attached to refrigerated shipping containers.
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For instance, regulators recently gave the company a green light (with conditions attached) to acquire ITA Software, which provides online flight information.
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Currently, Vindigo users download information from the company's Web site while their handheld device is attached to a PC.
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On the flip side, those few people have a very recognizable company name attached to them, and that usually counts for something.
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Tween Brands, another company contacted by investigators, said it had "recently learned that a decorative accessory attached to the outer packaging of some products may contain elevated amounts of lead, " and it is working with the council to investigate whether a recall is necessary.
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