The greater the protection they offer against greedy majority shareholders, the easier it will be to attract outside investment.

ECONOMIST: Protection money

Of course, artists will have to exhibit a certain level of skill in order to attract outside investment and to be eligible for the Ruff Ryders program.

FORBES: Swizz Beatz's Uncle Relaunching Ruff Ryders With Unusual Business Plan

More than a few old-money families that have staffed up such investment offices have gone on the offensive to attract outside assets.

FORBES: Old money chasing new