If you doubt the existence of cult brands that stir strange passions, attend the Napa Valley Wine Auction.

FORBES: Cult brands

The Napa Valley Wine Auction, an annual event to raise money for area charities, has been a somewhat reliable leading indicator of economic health.

FORBES: Magazine Article

As do the proceeds from the Napa Valley Wine Auction.

FORBES: What 10 Quirky Indicators Tell Us About Today's Economy