"When designing the MIB High system, it was clear that we would need a highly integrated, robust and adaptable processor for the RCC unit, " said Dr. Peter Steiner, head of infotainment development AUDI AG.

ENGADGET: TI to be driving force behind Audi's next-gen MIB High infotainment platform

Yesterday, AUDI AG chairman Rupert Stadler gave his own keynote address at CES, driving out onto the stage at the Las Vegas Hilton in an Audi e-tron Spyder concept car, a hybrid vehicle with two electric motors and a twin-turbo V6 engine, capable of zooming from 0 to 60 in just 4.7 seconds.

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Besides Daimler, Audi, owned by Volkswagen AG, has been manufacturing cars in Hungary since 1994.

FORBES: Daimler Rides Out European Woes By Shifting Compact Car Production To Hungary

Volkswagen AG's Audi brand says none of its high-performance RS or S models, except the R8 sports car, is now subject to a guzzler penalty.

WSJ: Car Makers Pitch Power as the Ultimate Luxury

AG's Audi, according to researcher R.

WSJ: German Luxury Car Makers Target Young