And, there probably was some talk of needing to augment the ability of banks to lend.

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Could it be in fact that Google and Microsoft also see a way to augment their ability to control infrastructure?

FORBES: Why Google and Microsoft Are Competing for the Airwaves (And What It Says About Opportunity)

When firms compete for the right to obtain access to more spectrum, we know that only the one most confident in its ability to provide a valuable service to consumers will augment its bid.

FORBES: Time For The FCC To Auction Off More Wireless Spectrum

Adding cape plug-in boards to the popular and expandable BeagleBone computer that is used as a development kit allows hobbyists and developers to quickly and easily augment BeagleBone's capabilities with LCD screens, motor control and battery power as well as the ability to create their own circuits.

ENGADGET: BeagleBone gets plenty of expansion options with new 'cape' add-ons