Consider this Sunday, August 5th to be a beer love-fest.

FORBES: Celebrate International Beer Day With These Tasty Brews

Beer started as chief executive in August 2010 and took Aegerion public in October.

FORBES: How A Mourning Entrepreneur And A Dogged Doctor Rescued A Rare Disease Drug

In the first part, a teaser with several references to the British event of the decade premiered on August 25, in which a regular can of Brahma beer (the royal) and a glass cup (the commoner) are treated as celebrities, even with speculations about the can possibly being pregnant.

FORBES: Brazil's AmBev Transforms Beer Cans Into Drinking Cups

You may also have heard about the August 2010 situation where an armed employee opened fire during a shift change where he worked at a beer distributor located near Hartford, Connecticut, killing eight workers before committing suicide.

FORBES: Workplace Violence -- the 5 Most Important Tips Women Need to Know to Protect Themselves

Sadly, for four nights in August, drinking viche was a necessary evil, a rite of passage in the same way that cheap keg beer is a part of university and getting hit in the groin is a disagreeable consequence of riding a mechanical bull.

BBC: A little liquid courage in Cali, Colombia