If anything, the company was more interested in promoting other, even less sexy, products, like home-automation equipment (below) and routers.

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If Rockwell can justify the cost savings of its automation equipment, it should get the same now that management has sold off the more cyclical power systems business, that consistency should be more apparent on its income statement.

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Based upon the use and layout of the flooded facilities the sort of equipment that may be most likely to be needed include: back end drive testers, metrology and process measurement equipment, rowbar and slider process equipment (for head manufacturing), automation and material handling equipment and other specialized equipment used in recording head and other component manufacturing, as well as drive assembly and test equipment.

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Last year he approached Safreno, whose company, Trust Automation, builds high-precision robotic equipment.

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The scope of automation is circumscribed by the management systems that control equipment in the data center.

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