But the relatively low average selling price that fuels volume growth also promises to put a drag on overall revenue growth for several years.

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With the demand from the backlight market nearing saturation and the general lighting market yet to take off, growth in demand has been slow, resulting in a huge demand-supply gap that has put pressure on the average LED selling price.

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We want to keep it at a similar price point to Hellmann's mayonnaise or Heinz ketchup, and promote to the average Americans to put on their salads or burgers.

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