Going forward, we expect the average revenue per user to increase steadily during the Trefis forecast period.
This, together with rising mobile usage, leading to lower advertising ARPU (average revenue per user), suggests margin compression.
Not only will it negatively affect average revenue per user (ARPU), the integration will complicate year-over-year ARPU comparisons.
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In it home market, the company's average revenue per user grew 4% sequentially to 185 rupees, while telephone-call traffic rose 3%.
The carriers think that business can boost their average revenue per user (ARPU), which is now mostly generated by voice services.
"We've already found that the average revenue per user on Amazon is higher than other Android platforms, " said Keith Shepherd, CEO of Imangi Studios.
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Increasing smartphone penetration should however enable the company to post a sequential increase in postpaid ARPU levels, bolstered by data average revenue per user.
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As a result, the company is looking at ways to improve its ARPU (average revenue per user) and maintain its margins against rising programming costs.
In a press release, the company also explicitly called out Facebook and rival social games company Zynga, saying it is doing better in average revenue per user.
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Branded social games have the potential to generate higher average revenue per user than non-branded games, saysRavi Mehta, vice president of product at Viximo, a virtual goods company.
China Mobile's average revenue per user has started to fall.
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The direct impact on average revenue per user is difficult to forecast as it could be a mixed bag depending on how the adoption of new pricing pans out.
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The percentage of people who spend money in a game may go up a little, as might the average revenue per user, but neither is likely to see a significant jump.
The average revenue per user for a smartphone user is far higher than a featured phone one, and this allows carriers to recover money over the course of the contract period.
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For the wireless carriers, average revenue per user has been falling in recent years despite increased smartphone adoption as the companies added more connections for lower-revenue devices like e-readers and tablet computers.
However, wireless data traffic dropped 7.4% sequentially and average revenue per user declined from 71 to 63 RMB, suggesting that many of the 3G additions may not have been of the highest quality.
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When you look at these wireless companies, this move towards accessing your e-mail, your texts, websites, weather, stock prices, those all increase the average revenue per user that the wireless companies benefit from.
Average revenue per user, which is seen as a key indicator of performance, had fallen to 82 yuan per month by the end of March, compared with 91 yuan at the end of December.
Chinese telcos, especially China Unicom first came out with the strategy of selling low cost smartphones to attract more 3G subscribers. 3G subscribers are typically heavy data users and help China Unicom in increasing its average revenue per user.
Increasing smartphone penetration will enable the company to post a y-o-y increase in postpaid average revenue per user levels, bolstered by data ARPU. We are also interested if the company has further updates on its Redbox partnership and future growth strategy for its streaming division.
Industry rumors peg the daily average revenue per active user of this game to be as high as 80 to 90 cents.
Blackberry users tend to generate the highest levels of ARPU (average monthly revenue per user) and so the benefit of Android subscribers replacing existing Blackberry accounts is muted.
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This represents average yearly revenue per user and is derived from total earned subscriber revenue and net advertising revenue, divided by the daily weighted average number of subscribers for the period.
Dish Network acknowledged this threat in its recent earnings mentioning that while they may not lose customers as a result, they may lose ARPU (average monthly revenue per user) from that customer as more content is available on these alternate platforms.
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For example, Zynga has created a computation that follows average daily users and average daily bookings (or revenue) per daily user.
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