From ultra-premium producer Patron to niche-market distilleries such as Proximus, Avion, and Tio Pepe.

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"The driver behind this is that the long-term survival of L'Avion is doubtful, " said Geoff van Klaveren, analyst with Exane BNP Paribas.

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Avion became ripe for acquisition when it was hurt during the Mali coup earlier this year it and never really recovered, from a cash standpoint.

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Although there are almost no airlines similar to L'Avion available to whet British Airways' appetite going forward, the difficult business environment will likely see more carriers collapse into the arms of larger rivals.

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