Orbit Baby is the only company to provide BFR-free fabrics and foams for car seats and strollers.

FORBES: Orbit Baby's Safer Car Seat

Another company, Evenflo, which sells car seats, saucers and baby bottles, among other products, via retailers like Wal-Mart, K-Mart and Target, was a bit ahead of the trend.

FORBES: Target, Evenflo, Kimberly-Clark Throw Out Baby Sweet Talk

For Soap.com, Lore and Bharara will employ the same merchandising strategy that they used to grow Diapers.com: lure in customers with fast delivery on low-margin goods--like baby formula and now, toilet paper--and then profit from higher-margin products like car seats and, with Soap.com, vitamins and beauty products.

FORBES: Magazine Article