Bacardi had also begun selling its own version of Havana Club in the American market.
Yet in 1996 Bacardi, the world's biggest rum maker, started selling its own Havana Club rum in America.
Perhaps this will help to finance more of those fabulous Bacardi TV ads with all those beautiful rich people.
It will take effect from 28 April and will only include drinks that contain spirits, not wine, such as Bacardi Breezer.
Like Bacardi, Don Q is a big manufacturer of mass produced Puerto Rican rum, but this one is much, much different.
Bacardi (which owns five top brands) is an old-style, family-controlled firm that would have trouble raising large sums of cash to bid.
Mr. Bacardi organizes his alcohol on shelves according to type: Gins are clustered together, tequilas have their own section and so on.
Mr. Bacardi offers one caution against letting guests get too comfortable, though.
In the 1700s and 1800s, the Bacardi rum company attributed their numerous awards to the fact that the distillery was located near railway tracks.
Bacardi or Brown-Forman (owner of Jack Daniels whiskey) or Constellation Brands (another American drinks group), would each find it hard to raise the money.
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It is important to pay attention to seating for a home bar, says Mr. Bacardi, who has three high bar chairs with backs and arms.
Spirits often last for years upon years, Mr. Bacardi says, so you shouldn't worry about hanging on to a bottle, even if it has been opened.
Bacardi bought the American trademark from the family in 1995.
For Roudebush, who has worked with senior executives at companies as diverse as Google, Bacardi and HSBC, the reason for such large returns is clear: leaders cast a long shadow.
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Last year it persuaded the United States' Patent Office to throw out a trademark challenge brought by Bacardi, a spirits firm now based in Bermuda and the maker of the world's biggest-selling rum.
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