In the 1700s and 1800s, the Bacardi rum company attributed their numerous awards to the fact that the distillery was located near railway tracks.

BBC: Sunken rum in the Cayman Islands

Yet in 1996 Bacardi, the world's biggest rum maker, started selling its own Havana Club rum in America.

ECONOMIST: Trademarks

Like Bacardi, Don Q is a big manufacturer of mass produced Puerto Rican rum, but this one is much, much different.

FORBES: Puerto Rican Rum Makes Comeback

Last year it persuaded the United States' Patent Office to throw out a trademark challenge brought by Bacardi, a spirits firm now based in Bermuda and the maker of the world's biggest-selling rum.

ECONOMIST: A rum tale of trademarks and slogans