But I think that when we look back at the history of the e-book market one of the classic business school cases is going to be how stupid it was for publishers to sue Google.

FORBES: Tim O'Reilly on Piracy, Tinkering, and the Future of the Book

Perhaps, however, the most effective coach of all is staring back at you from the bathroom mirror every morning, at least in the view of another business school, the Desautels Faculty at McGill University in Canada.

FORBES: Executive coaching - another set of clothes for the Emperor?