But the rest of the world may just not be as good at consuming as people are in the U.S. Killen already frets that Internet companies in Europe and Asia, their stock valuations badly hit, are cutting their ad budgets.

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Backed by his own elegantly mournful guitar, the steady tap of a drummer, and insistent horns, Womack flavors the song with gospel shouts and ad-libs ("Somebody help me, I wanna go so badly").

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Remember the Groupon Super Bowl ad which was intended to generate support for the Tibet Fund, but ended up misfiring badly?

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But with a new logo introduced on June 10 and a big print-ad campaign slated for September, the company figures Java is the ticket to win back badly needed credibility.

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